Featuring the fan-favorite Pokémon, Pikachu, the new timepiece comes off the heels of a collaboration last year between the two brands in celebration of BABY-G’s 25th anniversary. This second collaboration introduces an analog-digital watch with an outdoor theme, representing the active image of the BABY-G brand. The entire BA110PKC-4A band showcases a soft pink camouflage pattern and female Pikachu with an endearing heart-shaped tail.

The Pikachu design is also infused with subtle details like the silhouette of the pink tail on the strap keeper and the Pikachu image etched on the case back. The hour and minute hands also evoke the face of Pikachu, a playful touch that will delight the wearer whenever they check the time. In addiont, the watch comes in special packaging inspired by by the iconic Poké Ball.